What is TRIBE?
TRIBE is an integrated experience that is contextually relevant and highly customised to the consumer and usually tested on its power to be shareable.
TrIBE
Truly Immersive Brand Experience
Digital technology
like interactive user experience in the form of content (engagement/experience) delivered via AR/VR/XR, display or sound. These are usually a combination of content and hardware that delivers the content. Digital tech is virtual by nature.
Engineering tech
is tech that relies on basic scientific principles of physics, chemistry or biology to deliver mechanical or physical experiences. These help trigger a digital tech experience or are the experience in themselves. These experiences are real as they rely on believable scientific principles.
Online tech
is the tech we're all so well versed with. This tech sometimes is the experience in itself, but a lot of times it helps amplify the other experiences through a mobile device across the web. Social media plays a critical role here.
Contextually relevant
A combination of physical spaces that are place in the consumer’s everyday and mobile technology that rallies on proximity creates contextual relevance for the brand and the consumer and that’s where the magic happens.
Highly customisable
Data and AI combine together to create highly customisable live experiences. As long as there are technologies that let you capture critical consumer experience data, AI will ensure it creates models of customisation, both mass and niche that will drive a greater impact for the brand and will be measurable in real time.
Share-ability
With over 2 bn connected devices in the world, its people (read consumers) who’re really creating content. We’re just creating experiences and hoping people wish to share. Infact this is one of the biggest shifts on brand communication over the last few years. The control on content has drastically shifted from the brand to the consumer.
Contact Us
Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.
Just a call away
Available: Mon-Sun 24 | 7
Atthah Info Media Pvt. Ltd.
Gurugram,
Haryana, India - 122001
+91 124 426 2229
+91 998 333 2229
For more details, just contact us at ask@atthah.com
Copyright © 2025. Atthah Info Media Pvt. Ltd. All Rights Reserved.