Virtual Marketing Explained

Have you ever wondered why your social media feed is always filled with some advertisements? If not then start taking a peek into different ads popping your Facebook account or your Instagram account. Virtual Marketing is a form of business strategy which uses subsisting social networks to advertise products universally. It is a form of ‘New Age’ marketing technique that incorporates the use of digital platforms like blogs, social media, e-mail marketing, newsletters, and many more. Viral Marketing is synonymous with Virtual Marketing.

Many businesses, irrespective of their sizes are justifying the power of social media through Virtual Marketing. They promote their businesses and products through popular social media platforms like creating a Facebook Page or through a Twitter Page by organizing events, contests, or giveaways. Thus, by creating a large customer base which in turn causes an increase in the revenue. There exist, different age groups, who regularly browse various Social Media platforms such as WhatsApp, Facebook, Twitter, YouTube, Snapchat, etc, and that allow businesses to advertise or promote their products at relatively lower costs.

Virtual Marketing has flourished impulsively over the years and continues to do so with advancements in technology. As everybody has instant access to phones and computers which give them immediate access to information. This style of advertising focuses on an audience to create a message about a product or service. Marketing is considered Viral when it comes to the point when it is shared by the public at large rather than its targeted audience. This style has significantly altered the business promoting landscape by connecting people and creating large communities for your brand, provides data to business for marketing which saves a lot of costs by targeting only its valued customers, creates a way for testing, and learning new optimal techniques and facilitates teamwork, etc.

Viral Marketing content and messages create a buzz among their targets. The content varies from business to business but there are few things that should be kept in mind before promoting your content on social media. First, it should be organic. Organic authenticity of content means that it should be crazy, raw, and original which purely conveys the idea or an original value content of business that is being shared by the audience at large. Second, the content should be timely. Viral marketing content has the ability to create a short but lasting effect on the audience. Businesses should produce a popular yet relatable content that could be relished by consumers. Third, the content should be bold. The content should be something that grabs the attention of people and which is strong enough to pull it’s the presence among the audience.

Viral Marketing benefits businesses of all shapes and sizes by allowing businesses to stay in touch with their audience and creating a buzz among them which in turn contributes to the creation of a brand identity. Here are some tips and tricks, that brands can adapt to creating a share-worthy and buzz-worthy content:

1. Make use of hashtags to spread the word:

Hashtags go hand in hand with social media shares. A hashtag makes content more visible for the audience, easy sharing, and makes it more memorable. This hashtag effects pave the way for more living and lasting content which gets popular in terms of shares and mentions.

2. Make sure to track your Social Media:

Use social media metrics to monitor your content’s performance as these metrics give insight into which content will have the potential to get more likes or got more shared. These social media metrics are Audience engagement, Keyword traffic and performance, Page impressions, Click and reach, and Demographic data.

3. Check that your content is optimized for sharing:

Make sure that your content is primed for immediate and easy sharing. It’s sharp to make your content sharing quickly and easily possible to reach the extended audience by offering several benefits like giving away free products or services, targeting common motivations of the targeted audience, providing several different routes for sharing, etc.

4. Make your content relevant to Humankind:

This is the most basic tip but an important one. What can make your content instantly viral is that it should have some core human value which can be deeply resonated and respected by everyone and which lacks business interest will be highly share-worthy.

5. Reflect on your need for making it viral:

The businesses should align their viral motives with their overall business’s objective for creating a meaningful content rather than just putting any random content. Releasing a value content will have more potential for a business’s systematic growth and it’s advancement objectives.

6. Use Trend jacking:

The easiest way to raise awareness about your business is through trend jacking which is much easier than making it viral. It involves piggybacking your brand onto some piece of reference which is already viral which can robustly promote your business. It is one of the most effective and immediate ways of creating awareness and popularity.

Social Media has become a Market place for different businesses whether small, large, local and international for promoting their businesses to a large audience. Organizing a viral campaign involves some salient techniques for creating an enthusiastic and rich value content. It should match the real objectives of a business. Its purpose is to create a buzz and reach out to people in an inclusive manner through an exclusive strategy.