Multi-Sensory Technology Reimagining Interactive Experiences

Multisensory technology is gaining popularity in recent years. Many brands are trying to enhance their brand experiences through virtual reality by understanding their brands, consumer journey, and needs. Multisensory experiences involve multiple senses like sight, smell, hearing, touch, taste. These are a step ahead of visual and auditory cues as it opens up an opportunity to connect with people more deeply.

With consumers increasing expectations to be engaged with the brands, multisensory experiences seem to be a better choice. Brands can develop more profound emotional connections and leave a lasting remark on the minds of consumers. Youtube has taken the first step to explore the world of ASMR by pushing further the normal convention of optimizing the content for sight and hearing.

Multisensory VR masks

In fact, there are multisensory VR masks being launched in the market which brings smell, vibrations, mist all of them together. These are generally compatible with a wide range of movies, games, multimedia content and can be paired with many devices. Many of these masks also provide a tactile experience, like heater, fan, and water spray, adding various layers to the whole experience. It is not limited to games and movies but can be used for aromatherapy or meditation.

Multisensory in Retail Industry

The retail industry is using multisensory experiences by bringing together digital and physical to give the customers a more personalized experience. This will help them deliver a deeper product experience to the consumers so that it can resonate with the desires and tastes of consumers. Shoppers generally tend to remember a store by the ambiance in terms of display and smell in the store, as people are more likely to remember a store with great sensory experiences.

Multisensory for Flavor Augmentation

Whenever food is served to us on our plate, we tend to judge it way before tasting it by just looking at the color, presentation, and the texture of the food. People use multisensory technology to modulate flavor experiences and consumption habits. An app called Kabaq uses AR so that restaurants can present their customers with a 3D view of the dish before ordering. Although the applications of VR systems are still being explored by the companies, we hope that something would come up soon. There are visual, auditory, haptic flavor augmentation to enhance the flavor and taste of the food.

Multisensory cosmetic displays

Perch Interactive understood the consumer dilemma when they are exposed with a variety of cosmetic options and hence they came up with an interactive multisensory cosmetic display that makes it easy to pick out the product. The customers will be asked to select the skin problem through touchscreen display and information is given about each product with visuals that highlight the area and directions of use. The list for applications of multisensory technology is never-ending. Amongst the other applications, concepts like 4D TV which gives marketers an opportunity to connect well with the audience by implementing the concept of smell along with the video, sensory vending machines, multi-sensory dining experiences, sensory crossing apparel, sound-producing posters, multisensory fixtures, are also popular. Although there seems to be a big scope for companies to exploit these applications, there are many companies that have already worked and come up with these applications. Still, there is a long way to go when it comes to building multisensory technology.